What’s been obvious to Oaklanders
for quite some time is that “There Is No Place Quite Like This!” Oakland is the
‘most diverse city in America’ (U.S. Census); is ranked #3 of the 14 top cities
for start-ups (Popular Mechanics); has a tech sector that is home to more women
than 15 of the top 17 tech cities in the country (RJ Metrics); and is projecting
to add more than 50,000 jobs, a 60 percent growth rate, by 2040 (SPUR).
Now it’s time that the rest of the
country – and the world – knows what Oaklanders have long known: that Oakland is truly a beautiful and unique
city made up of committed and engaged citizens. The Lake Merritt/Uptown
& Downtown
Oakland Associations are actively spreading this message
to the rest of the world through a new, innovative destination marketing
campaign called Oakland
Central. This campaign is designed to shine a light on the Downtown
Oakland lifestyle by promoting all the great things happening in and around Downtown
Oakland from Jack London to Uptown, Old Oakland to Lake Merritt.
“From our fabulous arts and music
scene to our amazing architecture, from our excellent restaurants and nightlife
to our innovative spaces for living and working, Downtown Oakland has it all,” said
Steve Snider, the District Manager for the Downtown Oakland and Lake Merritt/Uptown
District Associations. Snider has been actively working with community
stakeholders to create the new Oakland Central brand and marketing campaign.
“The website acts as a portal to the
many resources available that improve the visitor and user experience of
Downtown Oakland: from transportation options to housing, from events listings to
resources for opening a new business in our Downtown,” Snider added.
In addition to the beautiful new
website, there is a social media campaign to match that urges locals and
visitors alike to “Explore The Heart of Oakland.” Downtown Oakland is not just
centrally located and easy to get to, it is central to the cultural vitality of
the city of Oakland and the greater San Francisco Bay Area.
Over the past six years, Downtown
Oakland has welcomed more than 250 new ground floor, storefront businesses
including many restaurants, bars, cafes and retail shops. This influx of energy
has created a booming urban neighborhood as featured by numerous media outlets. USA
Today recently recognized Oakland as #7 Best Local Food Scene. The
Chicago Tribune also recently featured the successes of the Fox Theater and the
revitalization of Uptown Oakland.
Office vacancy is at an all-time
low. According to JLL’s
Q2 2015 Office Insight,
“As the east-bound migration continues, Oakland will continue
to see economic growth across all business sectors, translating into swelling
demand for office space.”
“With all the great things that are
happening here, it’s no surprise that so many businesses are flocking to uptown
and downtown Oakland,” said Michelle Lane, President of the Downtown Oakland
Association.
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